Objective: To raise awareness of this American kitchen gadget brand and launch new ranges of Chef’n’s innovative products.
Activity: Organised media tours with brand innovator David Holcomb visiting homes/ cookery/shopping columnists and demonstrating the latest products to show the special features and benefits of each item and give journalists the chance to try them. This is an annual activity is supported by the on-going press office service.
Results: Gained 22 cuttings during 2012 in quality national titles including Telegraph Magazine, Daily Mail Weekend, Good Housekeeping, Good Food, Ideal Home.
“What we really appreciate in Wigwam is its difference from our experience of other PR operations. Wigwam manage to combine a real passion for our product with an intellectual approach to how each story can best be told, and to do so with a genuine concern for our budget. This is professional PR with a bit of edge to it.”
Roger Morgan-Grenville, Dexam International