Objective: To raise the profile of Just Jhoom! as the UK’s leading Bollywood dance fitness organisation.
Results: Following an intensive media relations campaign, Wigwam secured coverage for Just Jhoom! to be featured on ITV’s Daybreak in a feature with Denise van Outen about the top 5 exercise trends in the UK. This media coverage not only encouraged more attendees at classes across the UK but also was a catalyst for Just Jhoom! being invited to meet two national fitness chains to discuss opportunities to roll out Just Jhoom! with their organisations, resulting in significant growth opportunities for the business.
“Just Jhoom! began working with Wigwam PR in 2010 and since then our media presence has gone from strength to strength. Vanessa and Tamsin approach every opportunity with enthusiasm, integrity and passion – qualities that have opened new doors and created exciting possibilities for us. They understand the huge value of partnership working, and their professionalism and experience means that the team have delivered results for us time and time again. Their knowledge of Just Jhoom! and understanding of our vision means that they are great ambassadors for our brand!”
Shalini Bhalla – Creative Director and Founder, Just Jhoom! Ltd