Chef’n Kitchen Gadgets

HOME INTEREST CHEF’N KITCHEN GADGETS Objective: To raise awareness of this American kitchen gadget brand and launch new ranges of Chef’n’s innovative products. Activity: Organised media tours with brand innovator David Holcomb visiting homes/ cookery/shopping columnists and demonstrating the latest products to show the special features and benefits of each item and give journalists the chance…

Boeme Designs

HOME INTEREST BOEME DESIGNS Objective: To launch new designs and raise awareness of Boeme’s fabrics and home accessories to consumers and trade customers. Results:  After launching the new collection at Decorex, we organised two visits a year to the key magazine houses to present the new fabrics and cushions to homes editors. Coverage is regularly gained…