FOOD CARACOLI Objective: To launch Caracoli baked goods in the media and raise awareness (and increase footfall) for the Guildford coffee shop and food store. Results: Wigwam gained very positive coverage for Caracoli cakes in Daily Mail Weekend, Olive, Homes & Gardens, Psychologies and Great British Food as well as extensive pieces in the local…
HOME INTEREST BOEME DESIGNS Objective: To launch new designs and raise awareness of Boeme’s fabrics and home accessories to consumers and trade customers. Results: After launching the new collection at Decorex, we organised two visits a year to the key magazine houses to present the new fabrics and cushions to homes editors. Coverage is regularly gained…
CAMPAIGNING AGE UK Objective: To create a news hook, Wigwam helped to draft and commission new research into the level of scamming in the UK (5,000 respondents). We analysed the data and developed top line findings and regional statistics. We also recruited media-friendly case studies to highlight the range of scams to which some of…
HOME INTEREST A SHORTWALK – POT TO PRODUCT SCHEME Objective: To educate gardeners and general consumers about a new plastic plant pot recycling scheme run through garden centres, and to encourage consumers to help recruit their local garden centres. Results: Following excellent coverage for the scheme in key nationals: Sunday Times, Daily Telegraph, Daily Mail…
SPORT & LEISURE SURREY HEAT Objective: Raise the profile of Surrey’s only premier division sports team in the local, print, broadcast and online media. Results: Almost 200 media hits in seven months covering a wide range of topics – from the launch of the Heat Business Club and match reports to player profiles, events listing,…