Midpoint

BUSINESS &TECHNOLOGY MIDPOINT Objective: To generate media coverage to launch Midpoint.com – an online peer to peer foreign exchange and international payments platform.   Results: Within a week, Wigwam secured coverage in the FT, Wall Street Journal, CNN, Bloomberg and stimulated user registrations. High level coverage has been used on the website and in marketing…

Just Jhoom!

SPORT & LEISURE JUST-JHOOM! Objective: To raise the profile of Just Jhoom! as the UK’s leading Bollywood dance fitness organisation. Results: Following an intensive media relations campaign, Wigwam secured coverage for Just Jhoom! to be featured on ITV’s Daybreak in a feature with Denise van Outen about the top 5 exercise trends in the UK. This…

Inside Out: The Ingram Collection

CULTURE & CREATIVE INDUSTRIES INSIDE OUT: THE INGRAM COLLECTION The Ingram Collection is recognised as the biggest privately owned publicly accessible collection of Modern British and Contemporary art. Created over the past decade by entrepreneur and philanthropist Chris Ingram, The Ingram Collection comprises almost 650 paintings and sculptures of which over 400 are by the…

Guildford Book Festival

CULTURE & CREATIVE INDUSTRIES GUILDFORD BOOK FESTIVAL Wigwam was appointed to generate media coverage for Guildford Book Festival’s 25th anniversary in 2014. Wigwam achieved 100+ pieces of coverage, including national and extensive local coverage. 51 interviews were secured, including the Daily Telegraph, bbc.co.uk and Radio 4 Midweek. Guildford Book Festival Director, Jim Parks, reported that…

Gold-i

BUSINESS &TECHNOLOGY GOLD-I Objective: To build the Gold-i brand through a steady stream of media coverage and position the company as a technology innovator in the global FX retail trading space. Results: In addition to regular media coverage in all relevant trade media, Wigwam has drafted award entries which have resulted in Gold-i winning over…

Eyton Point-to-Point Races

SPORT & LEISURE EYTON POINT-TO-POINT RACES Objective: To raise the profile of two race meetings in the Shropshire media, encouraging attendance. Results: The two day project resulted in a record amount of coverage, leading to over 5,000 people attending the May Race Meet. “We were delighted with the coverage you achieved for the meetings and…

Dickens & The Artists

CULTURE & CREATIVE INDUSTRIES DICKENS & THE ARTISTS This exhibition, the major visual art exhibition of the international Dickens 2012 festival, was significantly the first exhibition at the restored Watts Gallery to show work by contemporaries of the gallery’s founder, George Frederic Watts OM RA (1817 – 1904). Having worked with Watts Gallery to secure…

Chef’n Kitchen Gadgets

HOME INTEREST CHEF’N KITCHEN GADGETS Objective: To raise awareness of this American kitchen gadget brand and launch new ranges of Chef’n’s innovative products. Activity: Organised media tours with brand innovator David Holcomb visiting homes/ cookery/shopping columnists and demonstrating the latest products to show the special features and benefits of each item and give journalists the chance…

Caracoli

FOOD CARACOLI Objective: To launch Caracoli baked goods in the media and raise awareness (and increase footfall) for the Guildford coffee shop and food store. Results: Wigwam gained very positive coverage for Caracoli cakes in Daily Mail Weekend, Olive, Homes & Gardens, Psychologies and Great British Food as well as extensive pieces in the local…