Objective: To launch new designs and raise awareness of Boeme’s fabrics and home accessories to consumers and trade customers.
Results: After launching the new collection at Decorex, we organised two visits a year to the key magazine houses to present the new fabrics and cushions to homes editors.
Coverage is regularly gained in: The World of Interiors, House & Garden, Elle Decoration, Homes & Gardens, Country Homes & Interiors, Coast, Period Homes & Interiors, Mail on Sunday YOU magazine and Telegraph Magazine. This has helped gain listings in Heals, Harrods and many independent interiors shops.
“Wigwam PR is a fantastic resource for Boeme. Annabel has been dedicated to raising awareness of Boeme through excellent coverage in homes and interiors titles and national newspapers since our launch in 2011 and it is this profile in the media that helped us secure listings for our fabrics and cushions in Harrods and Heals. She is proactive, professional and a pleasure to work with.”
Jo Bound, Boeme Design