Food

Caracoli

Objective: To launch Caracoli baked goods in the media and raise awareness (and increase footfall) for the Guildford coffee shop and food store.

 

Results: Wigwam gained very positive coverage for Caracoli cakes in Daily Mail Weekend, Olive, Homes & Gardens, Psychologies and Great British Food as well as extensive pieces in the local media for the Guildford coffee shop and food store. Footfall was also substantially increased during the programme period.

 

In 2012, in addition to promoting Caracoli Kitchen products, Wigwam is also amplifying Caracoli’s win of Best Small Shop in Britain [Food] 2012.