Business & Technology
Objective: To build the Gold-i brand through a steady stream of media coverage and position the company as a technology innovator in the global FX retail trading space.
Results: In addition to regular media coverage in all relevant trade media, Wigwam has drafted award entries which have resulted in Gold-i winning over 10 awards in the last three years. As well as winning a host of industry awards, Gold-i was listed as one of the top 50 companies to watch in the Real Business Future 50.
Wigwam has also helped to raise the profile of Gold-i’s CEO, Tom Higgins and arrange for him to be a speaker on the technology panel at iFXEXPO in Cyprus which was attended by over 1500 delegates.
Using PR as the only form of marketing, Gold-i has grown from Surrey-based start-up to global market leader in less than three years.