Business & Technology

Midpoint

Objective:  To generate media coverage to launch Midpoint.com – an online peer to peer foreign exchange and international payments platform.

 

Results: Within a week, Wigwam secured coverage in the FT, Wall Street Journal, CNN, Bloomberg  and stimulated user registrations.  High level coverage has been used on the website and in marketing material to provide strong external endorsement, which is extremely valuable at this early stage in the business’ growth.