Guildford Book Festival

CULTURE & CREATIVE INDUSTRIES GUILDFORD BOOK FESTIVAL Wigwam was appointed to generate media coverage for Guildford Book Festival’s 25th anniversary in 2014. Wigwam achieved 100+ pieces of coverage, including national and extensive local coverage. 51 interviews were secured, including the Daily Telegraph, bbc.co.uk and Radio 4 Midweek. Guildford Book Festival Director, Jim Parks, reported that…

Gold-i

BUSINESS &TECHNOLOGY GOLD-I Objective: To build the Gold-i brand through a steady stream of media coverage and position the company as a technology innovator in the global FX retail trading space. Results: In addition to regular media coverage in all relevant trade media, Wigwam has drafted award entries which have resulted in Gold-i winning over…

Eyton Point-to-Point Races

SPORT & LEISURE EYTON POINT-TO-POINT RACES Objective: To raise the profile of two race meetings in the Shropshire media, encouraging attendance. Results: The two day project resulted in a record amount of coverage, leading to over 5,000 people attending the May Race Meet. “We were delighted with the coverage you achieved for the meetings and…

Dickens & The Artists

CULTURE & CREATIVE INDUSTRIES DICKENS & THE ARTISTS This exhibition, the major visual art exhibition of the international Dickens 2012 festival, was significantly the first exhibition at the restored Watts Gallery to show work by contemporaries of the gallery’s founder, George Frederic Watts OM RA (1817 – 1904). Having worked with Watts Gallery to secure…

Chef’n Kitchen Gadgets

HOME INTEREST CHEF’N KITCHEN GADGETS Objective: To raise awareness of this American kitchen gadget brand and launch new ranges of Chef’n’s innovative products. Activity: Organised media tours with brand innovator David Holcomb visiting homes/ cookery/shopping columnists and demonstrating the latest products to show the special features and benefits of each item and give journalists the chance…

Caracoli

FOOD CARACOLI Objective: To launch Caracoli baked goods in the media and raise awareness (and increase footfall) for the Guildford coffee shop and food store. Results: Wigwam gained very positive coverage for Caracoli cakes in Daily Mail Weekend, Olive, Homes & Gardens, Psychologies and Great British Food as well as extensive pieces in the local…

Boeme Designs

HOME INTEREST BOEME DESIGNS Objective: To launch new designs and raise awareness of Boeme’s fabrics and home accessories to consumers and trade customers. Results:  After launching the new collection at Decorex, we organised two visits a year to the key magazine houses to present the new fabrics and cushions to homes editors. Coverage is regularly gained…

AGE UK

CAMPAIGNING AGE UK Objective: To create a news hook, Wigwam helped to draft and commission new research into the level of scamming in the UK (5,000 respondents). We analysed the data and developed top line findings and regional statistics. We also recruited media-friendly case studies to highlight the range of scams to which some of…

A Shortwalk – Pot To Product Scheme

HOME INTEREST A SHORTWALK – POT TO PRODUCT SCHEME Objective: To educate gardeners and general consumers about a new plastic plant pot recycling scheme run through garden centres, and to encourage consumers to help recruit their local garden centres. Results: Following excellent coverage for the scheme in key nationals: Sunday Times, Daily Telegraph, Daily Mail…

Surrey Heat

SPORT & LEISURE SURREY HEAT Objective: Raise the profile of Surrey’s only premier division sports team in the local, print, broadcast and online media. Results: Almost 200 media hits in seven months covering a wide range of topics – from the launch of the Heat Business Club and match reports to player profiles, events listing,…